the way nature intended
We’re passionate about natural ingredients and believe in their healing power. Yet in their unrefined form, their molecules are typically too bulky to penetrate the hair shaft and get to where their help is needed most.
Harsh conventional techniques such as pulverization are commonly employed to address this problem, but the damage that crushing does to the molecules renders them a shadow of their former selves.
Attira’s groundbreaking process uses the natural force of magnetic fields to nano-shrink each molecule without compromise, allowing the full spectrum of nature’s healing potential to shine through.